"This is how the "big boys" play, and this is a way I can bring that style to the male population. Another reason this concept is so appealing is the "one on one" training I can provide in an arena where a man can be a man, where there is no waiting for equipment, no continuous adjustments to the machines during your personal workout, no trying to find space to fit your client into during their training session and no distractions from outside sources."

Mr. Lamark continues:

"The final reason is the idea behind fitness is to improve your physical and mental outlook, you can't do that by just going through the motions, you have to push your body to the max and strive for improvement each time you walk through the gym doors, the concept and the flexibility each gym has to make this happen brings out each owners individuality and strengths, which reflects on the founders beliefs of a "team" concept. The trust and belief that Dennis, Manny and Tommy have in their gym owners makes this a very appealing franchise."